Looking ahead and thinking ahead have always been central to our corporate philosophy and, alongside a strong spirit of innovation, are key factors in our company’s success. Ever since SELIT was founded, our mission has been to continually develop new, innovative products that enhance the comfort of people’s homes. You can find an overview of SELIT’s most important product innovations here.
In keeping with the motto ‘enjoy your Flooring’, SELIT is adding a new product category to its range with the waterproof SELITSTYLE® skirting. Developed in collaboration with its strategic partner NMC, the skirting is made from 100% polystyrene. The skirting is digitally printed directly to create a personalised design.
A milestone in product development is the first underlay made from extruded polyolefin (XPO). In addition to its enormous load-bearing capacity, the XPO underlay offers astonishing properties in terms of walking sound reduction and is also easy to install as a roll thanks to the flexible foam.
With the TwinFoam™ technology, SELIT revolutionised the world of underlays. An underlay that combines the respective advantages of more flexible and rigid underlays had never been available before! The first product with TwinFoam™ technology was the SELITPRO® 2.2 mm AquaStop.
When the first vinyl click flooring appeared in DIY stores at the beginning of the new decade, we knew straight away that we needed the right underlay for that. No sooner said than done. In 2012, our application and development laboratory developed the SELITBLOC® vinyl click flooring underlay, which was launched on the market in the same year. SELITBLOC® has been specially adapted to the requirements of modern LVT floor coverings with high pressure stability and an innovative GripTec™ surface, which prevents the boards from slipping when horizontal forces are applied.
In 2010, the SELITAC® 5 mm AquaStop combined 3 installation features in one product for the first time. The combination of the easy lay endless folding panel technology with the printed easy cut cutting grid and the easy click click system, which was introduced for the first time, revolutionised the processing of our underlays. Since then: SELIT underlays have been “three times as easy to install!”
The SELITFLEX® 3 mm marked the start of the production of the endless folding panel. The new format significantly simplified storage, transport and installation of the underlays. In addition, SELITFLEX® was also supplemented in the folding panel format by the AquaStop™ technology, which had already been used for rolled goods.
In 1999, production of rolled goods started with SELITAC® PS. Its advantages in comparison with single panels quickly made it a big seller. The foam, which was then still white, was soon replaced by the characteristic mint green.
With the invention of the first SELITAC® underlay made from extruded polystyrene, SELIT took the rapid growth in the demand for laminate flooring into account. The single panel was the basis for the later success of the SELIT Group in the field of underlays. Today, SELITAC® foam still forms the basis for most premium products in the SELIT range thanks to its excellent material properties and it is even used for industrial applications.
The OPTITRON® interior insulation panel made SELIT a leading supplier of interior insulation systems. Thanks to its simple installation and high level of efficiency, OPTITRON® achieved a high level of acceptance in the painting trade in a very short time.
In times when “saving energy” and “green electricity tax” were things nobody even thought about, SELIT was already developing a solution for the energy-related retrofitting of living spaces. The radiator panel is still a simple and effective renovation solution for window recesses behind radiators nowadays.